{"product_id":"hair-purple-shampoo-for-blonde-brunette-silver-grey-hair-anti-brass-yellow-tones-sulfate-free-toning-shampoo-2-packs-10-oz-per-pack-plus-3-my-outlet-mall-resealable-storage-pouches","title":"Hair Purple Shampoo for Blonde, Brunette, Silver + Grey Hair, Anti Brass + Yellow Tones, Sulfate Free Toning Shampoo - 2 packs - 10 oz per pack - plus 3 My Outlet Mall Resealable Storage Pouches","description":"\u003cul\u003e\n\u003cli data-slate-node=\"element\" class=\"_lineContainer_t4qxl_11\"\u003e\n\u003cdiv class=\"_lineContent_t4qxl_32\"\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\" class=\"_base_t4qxl_61\"\u003e\u003cspan data-slate-string=\"true\"\u003e\u003cstrong\u003eBUNDLE INCLUDES\u003c\/strong\u003e: This bundle \u003cspan\u003econtains a total of 2 single packs\u003c\/span\u003e of Kristin Ess Hair Purple Shampoo for Blonde, Brunette, Silver + Grey Hair, Anti Brass + Yellow Tones, Sulfate Free Toning Shampoo 10 oz per pack plus 3 My Outlet Mall Resealable Storage Pouches.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli data-slate-node=\"element\" class=\"_lineContainer_t4qxl_11\"\u003e\n\u003cdiv class=\"_lineContent_t4qxl_32\"\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\" class=\"_base_t4qxl_61\"\u003e\u003cspan data-slate-string=\"true\"\u003e\u003cstrong\u003eCUSTOMIZABLE TONING:\u003c\/strong\u003e Unlike some purple shampoos that are overly pigmented and can stain hair, this formula allows you to control the intensity of the toning. You can leave it on for a shorter time for a subtle refresh or a longer time for a more dramatic anti-brass effect.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli data-slate-node=\"element\" class=\"_lineContainer_t4qxl_11\"\u003e\n\u003cdiv class=\"_lineContent_t4qxl_32\"\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\" class=\"_base_t4qxl_61\"\u003e\u003cspan data-slate-string=\"true\"\u003e\u003cstrong\u003eMULTI-TONE EFFECTIVENESS\u003c\/strong\u003e: This shampoo isn't just for blondes. It's formulated to work on a range of hair colors, including brunettes with highlights, silver, and grey hair, effectively neutralizing unwanted yellow and brassy tones across the spectrum.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli data-slate-node=\"element\" class=\"_lineContainer_t4qxl_11\"\u003e\n\u003cdiv class=\"_lineContent_t4qxl_32\"\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\" class=\"_base_t4qxl_61\"\u003e\u003cspan data-slate-string=\"true\"\u003e\u003cstrong\u003eGENTLE, SULFATE-FREE FORMULA: \u003c\/strong\u003eIt's a color-safe, sulfate-free shampoo, which means it cleanses hair without stripping away its natural oils or your beautiful color. This is especially important for maintaining the vibrancy and health of color-treated hair.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli data-slate-node=\"element\" class=\"_lineContainer_t4qxl_11\"\u003e\n\u003cdiv class=\"_lineContent_t4qxl_32\"\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\" class=\"_base_t4qxl_61\"\u003e\u003cspan data-slate-string=\"true\"\u003e\u003cstrong\u003eADDED HYDRATION\u003c\/strong\u003e: The formula includes ingredients that help to nourish and hydrate your hair while it tones, preventing the dryness and brittleness that some toning products can cause.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli data-slate-node=\"element\" class=\"_lineContainer_t4qxl_11\" 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class=\"_lineContent_t4qxl_32\"\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\" class=\"_base_t4qxl_61\"\u003e\u003cspan data-slate-string=\"true\"\u003e\u003cstrong\u003eSALON-QUALITY RESULTS AT HOME:\u003c\/strong\u003e Kristin Ess is a professional hairstylist, and her products are designed to deliver salon-quality results that you can easily achieve from the comfort of your own home, saving you time and money.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\" class=\"_base_t4qxl_61\"\u003e\u003cspan data-slate-string=\"true\"\u003e\u003cspan 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One Purple Shampoo from Kristin Ess Hair is a sulfate-free, highly-pigmented ultra-violet shampoo that instantly tones natural and color treated blondes and brunettes, removing unwanted yellow tones in hair while cleansing. If you like ashy or pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use them only when needed to cut brass. Once your hair is toned, pause using this purple shampoo until you need it again. If you ever go overboard toning, shampoo with a clarifying shampoo and condition well. Use this with or without The One Purple Conditioner. It’s safe for keratin-treated hair and is free of sulfates, parabens, phthalates + silicones. Contains Zip-Up ™ Technology, our proprietary strengthening complex designed to \"zip-up\" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles, and helping to protect hair from environmental stressors and color fade. Kristin Ess Hair is a cruelty-free brand and does not test on animals at any stage of product development. These products are certified cruelty-free by PETA’s Caring Consumer program. This bundle \u003cspan\u003econtains a total of 2 single packs\u003c\/span\u003e of Kristin Ess Hair Purple Shampoo for Blonde, Brunette, Silver + Grey Hair, Anti Brass + Yellow Tones, Sulfate Free Toning Shampoo 10 oz per pack plus 3 My Outlet Mall Resealable Storage Pouches.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\" class=\"_base_t4qxl_61\"\u003e\u003cspan data-slate-string=\"true\"\u003e\u003cspan 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